Publication: The Gloss Magazine
Year: 2020 (March Issue)
Full issue: http://digitaleditiondemo.irishtimes.com/irishtimesdemo/41/
Full issue: http://digitaleditiondemo.irishtimes.com/irishtimesdemo/41/
The March issue introduces the reader into the coming issues of Spring and Summer, so it was vital to make sure it was an inspirational issue, including plenty of colour, contrast and vibrant imagery. For the main fashion shoot of the issue I tried using movement with typography, in a way that it would contrast with the white/studio background. The idea behind this was to inspire the reader by the dancing/wrapping typography, bringing an element of joy and interaction between the two. On the remaining pages the focus was on the colours and the shapes, therefore it was important to use white space surrounding the images and make the text almost mirror the images, like the doors opening on Loubotin's house and the intro indenting into the text.
The Gloss Magazine was launched and idealised in 2006 by Sarah McDonnell and Jane McDonnell as an Irish luxury publication with a focus on beauty, fashion and interiors. The magazine has evolved through the years to a newsstand format and a monthly title with The Irish Times, having achieved an average circulation of 56,518.
