Social Media redesign for the aesthetician Yasmin Melo. Using a cohesive design, as well as strategic content to create a balanced content rhythm that educates and engages followers.
Design: Instagram page redesign
Year: 2025
Before the redesign, Yasmin Melo’s Instagram lacked visual cohesion and a clear brand identity. Unfiltered photos, inconsistent typography, and uneven colour tones weakened her professional image as an esthetician.
The new design introduces clean compositions, soft lighting, and a cohesive palette inspired by natural, therapeutic tones (sage green, beige, and blush). Elegant, readable typography and a consistent grid system bring structure and harmony to the feed. Each week focuses on a specific service (such as eyebrows or massage), creating a balanced content rhythm that educates and engages followers. The result is a refined, trustworthy, and visually unified presence that elevates Yasmin’s brand and builds a stronger client connection.
The final package to the client contained posts templates, stories, reels and carousels. The templates were made in a way that she could edit them herself on Canva, as requested.